Skip to content

My Cart

Your cart is empty

Shop Now
upside fm logo podcast with Ana Kraft is a podcast that covers promising startups outside of silicon valley. In this episode, they interview our very own Anastasia Kraft and learn a thing or two about Xena Workwear! Listen to the full UP070 podcast episode on one of these channels:

Covered topics:
- Growing up abroad and moving to America (8:00)
- Experience at Caterpillar and consulting (14:49)
- Inspiration for Xena Workwear (17:58)
- Designing a shoe (20:49)
- Decision to start a company (21:58)
- Safety apparel standards and certifications (24:20)
- Manufacturing process (27:29)
- Xena's team (31:23)
- Direct-to-consumer vs. b2b strategies (34:19)
- Unequal standards in women's vs. men's safety apparel (39:53)

Xena Blog

Next Story

Wisconsin Inno logo

Named One of the Top Startups to Watch

Each year, Wisconsin Inno looks ahead at companies poised to make headlines in the year to come. Xena Workwear made their Startups to Watch list.    

Metal Construction News

Metal Construction Feature

Metal Construction News gives Xena Workwear a full article shout-out.