Empower Women To Step Into Any Role With Confidence

Ana Kraft Founder & CEO

Working as a project engineer I was frustrated by the lack of personal protective equipment (PPE) designed for professional women in demanding industries. That's why I decided to develop versatile workwear so that we never have to make a choice between function and fashion.

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What We Do

Safety Footwear

I believe that women are both beautiful and strong. We deserve footwear with the same qualities. Shoes handcrafted with high quality materials that you would be excited to wear. Boots that look stunning, not bulky masculine-looking clown shoes. 

We push the boundaries of design to create beautiful styles that don’t compromise on function. Xena safety boots are both beauty and beast. They address real pain points of women across industries. Each style is ASTM certified, handcrafted to help you feel safe and confident.

Workwear Apparel

Just do a quick online search for women’s work apparel and you’ll find countless pieces from designer brands that look great, but don’t offer much else. You’ll also find rugged brands that make functional work gear with looks that don't exactly inspire professional confidence.

But what if you want both? Is a stylish, machine washable blazer with ACTUAL pockets too much to ask for? We didn't think it unreasonable so we set-out to engineer a line of stylish workwear that is full of innovative features. Our apparel is infinitely versatile to help professional women move freely.

Meet The Team

Our team hails from the heartbeat of America, from the great Midwest. We believe in the power of hard work and a warm smile. So come say hi and catch up with us over a warm coffee on a dark winter’s night!

Our Values

The Spotlight