About Us
Anastasia Kraft – Founder & CEO
"My incredible journey gave me a unique opportunity to work with extraordinary women in STEM across the globe. I realized that despite our vast cultural differences we share a strong belief in that while professional women have made great strides, we still have many challenges to overcome.
I started this company out of my own frustration, working in a manufacturing environment where the only options were bulky, manly work boots. What you wear has a major impact on your self-confidence, which in turn impacts a number of other job-related factors, including performance, promotability, and long-term career success.
I knew that a more versatile category of workwear was needed and decided to shake-up the stagnant industry of manufacturers who did not understand or care about our needs. For over two years I dedicated myself to shoe-craft, going through the rigorous development and testing process. Now as an official ASTM Committee Board Member. I promise to capture women’s needs and help shape the future of Safety and Footwear regulations so they can meet OUR needs.
Looking at where we stand today, I couldn’t be happier, or more optimistic that we can make a difference. I invite you to join me on this journey of building a community of female leaders who inspire the next generation of girls."
OUR VALUES
SAFETY
We inject style-forward thinking into personal protective equipment (PPE) so that women don’t have to compromise looking their best for being safe at work. Our products meet official safety requirements and are certified.
PURPOSE
We make products for demanding needs of professional women so that they can seamlessly transition between work environments. Our beautiful, lightweight, and comfortable styles are specifically designed to fit women.
EXPRESSION
Women should have the freedom to dress for success wherever they work. Our professional workwear allows women to express their personality across industries.
EMPOWERMENT
Together, we want to build a community of fearless women who will encourage a new generation of girls to pursue careers in STEM and the trades.
ECO-CONSCIOUS
We take steps toward lowering our environmental footprints through more sustainable manufacturing and responsible shipping. We align with partners who use conservation and pollution prevention techniques in their craft.