June 24, 2019 – Anastasia Kraft thought it was about time to offer females working in STEM fields a steel-toed boot that was fashionable and safe. “I worked in engineering for over five years and although I loved my job, there was one thing I truly hated…

https://www.biztimes.com/2019/ideas/innovation/from-concept-to-completion-xena-workwear-llc/

 

June 18, 2019 – From immigrant to founder of a brand that women everywhere are excited for. Anastasia Kraft has literally been through it all. This process hasn’t been easy but luckily she’s had help from her husband, who helped found the company. She also has participated in gBeta a program that Joe Kirgues, Troy Vosseller and the entire Gener8tor team put together to help early stage startups succeed. So what helped push her towards founding a company? Talking about it. Such a simple concept. Yet most avoid doing just that.

Apple podcasts:
https://podcasts.apple.com/us/podcast/making-safety-apparel-look-good-anastasia-kraft-strange/id1434493142?i=1000441989724

Stitcher:
https://www.stitcher.com/podcast/anchor-podcasts/urban-misfit-show/e/62013591

 

June 16, 2019 – A local entrepreneur believes she's gotten off on the right foot with a new product made for women, especially those working in the STEM fields.

Xena Workwear specializes in a stylish yet functional boot that can be worn in the office, on manufacturing floors and at construction sites.

On CBS 58 Sunday Morning Michael Schlesinger met Anna Kraft, an entrepreneur hoping to leave her footprint on the expanding effort to increase female empowerment in the work place.

https://www.cbs58.com/news/milwaukee-engineer-launches-fashionable-steel-toed-footwear-company?fbclid=IwAR2baCV05u4kdkut10nQG0Y_TSkeiqWpwlKRkLcmYnbPUhQB8qfIXAuIXvo

 

June 12, 2019 – Anastasia Kraft of Xena Workwear has THE standout 🌟 star 🌟 product of #Safety2019 - a steel toe, slip resistant work bootie that goes from office to site to anywhere... People saw the boots on my feet and BOUGHT THEM ONLINE within minutes. - Abby Ferri, CSP

https://safety.assp.org/about/

 

May 22, 2019 – For women working in industrial sectors, wearing a steel-toed work boot is just part of the job. As they’re moving back and forth from the shop floor to the conference room, wearing clunky work boots, mainly modeled after men’s styles, can make it hard to look professional and polished.

https://www.americaninno.com/wisconsin/milwaukee/this-milwaukee-startup-is-making-an-industrial-work-boot-women-actually-want-to-wear/

 

May 14, 2019 – Finally, work boots designed for women. Anastasia Kraft thought it was about time to offer females working in STEM fields a steel-toed boot that was fashionable and safe. The only options on the market were made by manufacturers who would “pink and shrink” their men’s work boots and market them to women, Kraft said.

https://www.biztimes.com/2019/ideas/innovation/milwaukee-engineer-creates-steel-toed-boots-for-women/

 

May 9, 2019 – The first woman-owned US-based startup focused on fashionable steel-toe boots for women in STEM launched in Milwaukee this week. Engineer, co-founder and CEO, Anastasia Kraft started the company as a direct reaction to the lack of options she saw for women in her field wanting to portray a positive image in the manufacturing workplace…

https://urbanmilwaukee.com/pressrelease/female-engineer-launches-fashionable-steel-toed-footwear-company/