Born in Kazakhstan. Raised in Germany. Living in America.
"My incredible journey gave me a unique opportunity to work with extraordinary women in STEM across the globe. I realized that despite our vast cultural differences we share a strong belief in that while professional women have made great strides, we still have many challenges to overcome. Our individual actions may at first feel like rain drops, but they can bind together into waves that can make a difference.
I started this company out of my own frustration, working in a manufacturing environment where the only options were ugly, bulky work boots. What you wear has a major impact on your self-confidence, which in turn impacts a number of other job-related factors, including performance, promotability, and long-term career success.
I knew that a more versatile category of workwear was needed and decided to shake-up the stagnant industry of manufacturers who did not understand or care about our needs. After dedicating myself to the craft and going through the development and rigorous testing process I’m proud to bring better products to market. As an official ASTM Committee Board Member I promise to capture women’s needs and help shape the future of Safety and Footwear regulations.
Looking at where we stand today, I couldn’t be happier, or more optimistic that we can make a difference. I invite you to join me on this journey of building a community of female leaders who inspire the next generation of girls. "
Anastasia Kraft - Founder